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Introduction
The world of search engines is a wild and wacky place. There are infinite combinations of words that can be searched for, not to mention the fact that there are millions of people trying to rank in search results each day.
The good news is that keyword research isn’t as hard as it seems, and with just a little bit of work, anyone can get better at finding their target audience’s needs and desires.
This guide will walk through how to do keyword research step by step so you can start finding your perfect keywords for SEO!
Know your audience
One of the most important things you can do before you start looking at keywords is to understand your audience. What kind of person will be searching for this information? What are they interested in? Are they looking for a product or service, or something more general (like “how to fix my car”?).
Once you know who it is that’s going to be searching for content like yours, then all the other steps become much easier.
For example: if I’m writing an article about how to fix a car and there are no results on Google when I search “how-to-fix my car” then it seems pretty obvious that people would want answers from me instead, but maybe there aren’t any results because no one knows what their problem is yet! Or maybe some people have asked around online but haven’t found anything helpful yet…
Understand the basics of keyword research
Keyword research is the process of finding the most relevant keywords for your website. It’s also known as search engine optimization (SEO), which means you’ll want to include keywords in your content that can help you rank higher on Google and other search engines.
A good way to do this is by using keyword research tools like Moz’s Keyword Explorer and SEMrush. As an example, let’s say we’re writing about dog training classes in Los Angeles County: We would start by looking at all of our competitors’ websites’ landing pages and then going through each page individually looking at what they have written about their services/products/etc., but also trying our best not only write a descriptive article but also use some of those same words too!
Use keyword tools to find out what your audience wants to know
Keyword research tools are a great way to find out what your audience wants to know. You can use Google Keyword Planner, Google Autocomplete, or even just a quick search for the word you want to target (like “what is keyword research”).
Here are some other tips for using these tools:
Make sure you choose the right kind of tool for each job. For example, if you’re looking for long-tail keywords that aren’t available in Google Suggest or Autocomplete—or if they’re just too broad and general—you’ll want something like Long Tail Pro instead . However , if all that matters is getting more specific results without having them filtered away by search engines themselves (as happens when using regular old Google), then go ahead and use one of those two basic options instead!
Be sure to check out the competition. If you want to use these tools for keyword research, it’s important that you’re aware of what other people are already saying on the subject. You don’t want your content to be redundant or a poor imitation of something that already exists!
It’s also important that you choose a tool that makes it easy to see what other people are saying about the keywords you want to target.
Google’s keyword planner is great for this because it lets you see which keywords have the most monthly searches, as well as where they show up in search results pages (which can be very useful if you’re trying to get more specific with your targeting).
Find seed keywords
The first step to keyword research is finding seed keywords. These are the words that come to mind when you think about a topic, or even just a particular subject in general.
For example, if you’re writing about how to get more freelance work as an artist, then some good seed keywords might be “how do I make money from my art?” and “how much money can I make doing freelance work?”
You should also look for words related to your niche (or industry) because they will help you target fewer people but still rank well on Google search results pages (SERPs).
If someone searches for “artist seo services london”, then they’ll likely see links from sites that link back to their own blog posts where they’ve written about this issue previously—which means they’re likely interested
Expand your keyword list using tools
You can use tools like Google Keyword Planner, Google Trends and Search Console to help you expand your keyword list.
Google Keyword Planner is a tool that shows you how many searches for each term are happening in real time.
It’s good for finding new keywords or expanding on existing ones because it gives you an idea of what people are searching for and how often they’re searching it.
Google Trends is another tool that lets you see how often people search for a term over time and in different regions. It’s especially useful if your business sells products or services that cater to specific demographics.
For example, if you sell baby clothes, you could use Google Trends to see what terms mothers are searching for most often across the country.
You can also use Google Keyword Planner to see how many people are searching for a term today, yesterday and over the last week. It’s a good way to get an idea of how popular a keyword is and whether it’s worth your time.
You should also check out Search Console, which shows you what keywords people are using when they land on your site.
Google Analytics is also worth checking out because it shows you how many people are visiting your site and where they’re coming from. You can use this information to create content that resonates with those audiences.
Finally, you can use social media to find out what people are talking about. You can do this by setting up profiles on Twitter, Facebook and Instagram and monitoring them for mentions of your brand.
If you sell products or services, Google Trends can be especially helpful. The tool shows you how often certain search terms are entered into Google over time. You can use this data to see if a keyword is growing in popularity or if it’s starting to decline.
Narrow down your keyword list
Once you’ve narrowed down your list of keywords, it’s time to start using them in your content. For example, you might want to include one or two of these phrases in the title tag for each page on your website:
How To Do Keyword Research For SEO
How To Do Keyword Research For SEO Quickly And Easily…
Choose high-quality keywords
The best way to do keyword research for SEO is to use the Google Keyword Planner. It will show you exactly how many people are searching for each keyword and the monthly search volume, so that you can compare it with other keywords in your industry.
If you’re just getting started with SEO, I recommend checking out my free course: How To Optimize Your Website For Organic Traffic From Google Search Results.
This article also covers some of the basics of choosing high-quality keywords.
Take a deep breath, relax, and start writing!
Keyword research is a process, and it’s not just about finding the right keywords. You also need to choose the right ones.
It’s important for SEO and content marketing, but you have to be aware that keyword research can take time, especially if you’re starting from scratch or are still new to this whole thing.
Doing keyword research doesn't have to be a giant headache if you have the right tools
If you’re new to keyword research, it can be a little intimidating. You’ll know what keywords you want to rank for and what content type is the best fit for that keyword, but where do you start?
Keyword tools are one of the most useful tools in SEO. They help you figure out exactly how popular each specific word or phrase is so that there’s no guesswork involved when creating content that matches up with these terms (which will increase your chances of ranking higher).
You can use these tools individually or together—but either way, they’ll let you know if someone else has already written an article about this topic before yours happens!
Conclusion
I hope you found this article useful. It’s not as hard as you might think! If you have any questions or comments, please feel free to reach out.
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